It All Started When
The 1991 Group was started in January of 1991 when Brad Williams first became an Operator. For over 31 years, our restaurant's commitment has always been to build the business, guard the brand, and take care of our people. We know that our real secret ingredient is our people. We take great pride in selecting ambassadors of Chick-fil-A that will carry that baton of being the most caring company in our community. Our team is carefully selected and trained in the way that they see past a transaction but consider each customer a relationship to build upon.
Freud stated all of our choices are made to increase pleasure, but Viktol Frankl rebutted with, "We seek out or are drawn to purpose because when people don't find their purpose, they seek out comfort.” It has been Our Pleasure to serve our community in a way that earns their trust every day, all day. We believe that the environment we create for our team affects the environment our team creates for our guests. We place a high value on intentional care and exceptional guest experience. We will continue to do common things in an uncommon way to set us apart from any other business in our community.
We Believe
People want to grow, so we believe in them until they believe in themselves
Great environments cascade goodness downstream to the team and guest
The unexpected is our differentiator
Anchored change and great systems that will breakthrough capacity challenges
Creating lift, because people matter
Professional management is critical, so, we use clipboards and checklists
Making people more internally profitable